Icarus XB1 — A revival of the Czech Sci Fi magazine Ikaria
Science fiction has a long tradition reaching back to the late 19th century. It is still relevant today in movies, series and contemporary culture. There is a new active generation of Sci Fi geeks who live in the world of social media and digital communication.
The goal of this redesign project was to make the rich Sci Fi culture of the Czech Republic accessible and attractive to younger readers again. The magazine was changed to a smaller bookazine layout highlighting its exclusivity and value. In order to survive the contemporary book market printed publications have to become objects of desire—objects worth collecting.
With focus on contemporary illustrations as a direct way of communicating to new generations of readers the magazine changed its appearance drastically. Also a high-contrast inktrap typeface was selected to create playful Dada-inspired spreads. 2020/21
- Graphic Design
- Editorial Design